Planeta Startup

Opener for TV show Planeta Startup, screened at Band and Sony channel.
Planeta Startup is a reality show in which the most innovative startups from Brazil participate in a competition.

Created at Mogen (mogen.tv)
Commissioned by Estilingue Filmes

My Role: Art Direction, Styleframes, Animation, 3D, Branding
Guilherme Vasca: Motion graphics and 3D Animation
Thiago Dantas: Motion Graphics

Music: Block Rockin’ Beats by the Chemical Brothers

For the logo development I followed the client’s briefing of using the symbol of the startups: a rocket. I also prepared different logo variations before we get to the final version, including the design of a few icons, the chromatic palette and some color tests.

The following are pieces of the branding package, such as Closing credits, lower thirds, transitions, letterings, coming soon, boxes, etc.